Many people associate change with negative emotions but change almost always brings positive results. While change may not always be comfortable, living outside our comfort zone is what makes us evolve. The same can be said for technology which is constantly evolving. Mobile web design trends are a technical area that also experience constant change, and once again, it has turned out to be a wonderful thing.
Let’s quickly cover what the top upcoming mobile trends in web design will probably be and then we’ll take a closer look at a few of the major ones.
- An increase in sites that reduce the number of clicks with more scrolling.
- Minimalist designs that are fast to load and easy on the eyes.
- An increase in responsive designs that display correctly no matter what device you choose to view them on.
- An increase in attention to details that please visually.
- Checkouts using information stored on the smartphone.
The Disco Era
You probably remember when the web was full of annoying animated .gifs, flashy “loading” signs, and odd colors that physically hurt your eyes. We’ll call this the “disco” era of web design: it was loud, it was flashy, and too much of it at one time was downright annoying. It also led to slow page loading times that lead the populace to dub the World Wide Web: “the world wide wait”. Due to a combination of innovations in internet speed, computer speeds, and web design improvements, we said goodbye to disco and embraced Nickelback and Daughtry.
The Trend of the Future
Web designers all over Boston began to realize the importance of fast loading pages and minimalist design styles. That trend has been increasing ever since with a small change here and a small change there. In recent years, those changes have become increasingly frequent and increasingly larger and more complex. There is one major reason for these changes: the advancement of mobile technology.
Mashable.com author, Jolie O’Dell, reports that “in a dense, 87-page report, Morgan Stanley analysts have charted the most important online trends … the mobile web will be bigger than desktop internet use by 2015.” (O’Dell, 2010) This report also shows that 45% of most online purchases are made through a mobile device. It is for this reason that web design trends have turned their attention to features that benefit the mobile user: easy to see and read colors and fonts, scrolling pages that are easy to “swipe”, and shopping carts that simplify purchases.
Responsive design (also known as adaptive design) has been a major trend for several years now, again due to the increase in mobile usage. Websites need to be able to respond to whether the user is on a PC, a tablet, a smartphone, or any other number of devices that access the internet. In other words, they must adapt. This is no small feat to accomplish but web design technology continues to impress us with easier ways to realize this task.
I’m looking forward to the day when I can be walking along The Freedom Trial in Boston, touch a button on my watch to instantly display a 30” inch monitor screen hovering directly in front of me that utilizes the watch as its processor with the only input device being my voice. But until that day, we can look forward to the wonderful evolution that constant change in mobile web design continually creates.
O’Dell, J. (2010, April 13). New Study Shows the Mobile Web Will Rule by 2015 [STATS]. Retrieved April 21, 2014, from Mashable: http://mashable.com/2010/04/13/mobile-web-stats/